This partnership seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. JCDecaux India’s programmatic offering is in conjunction with its Airport Audience Metrix (AAM) methodology, which provides ad impressions for JCDecaux airports worldwide.

As India’s third busiest Airport, Kempegowda International Airport Bengaluru offers a unique mix of business and leisure travellers with a high shopping intent. This creates an excellent opportunity for brands to reach an affluent and engaged audience. Through programmatic buying, advertisers can benefit from enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and engagement.
With a strategic network of screens targeting international and domestic passengers across arrival and departure, brands are able to seamlessly reach their targeted audience across multiple touchpoints. JCDecaux’s ‘less is more’ approach to media placement ensures that all advertising is part of the airport experience, adding value rather than nuisance to the audience.

As India enters a new era of digital out-of-home advertising, JCDecaux is leading the way in offering brands a new way of reaching their audiences, maximizing their impact.